Nigerian sports media personality and youth advocate Oluwafemi Adefeso has been appointed Vice President and Board Member of Ball Affects Lives, a non-profit organization dedicated to empowering youth through sports, education, and life skills development in Dallas, Texas.
The organization also announced the adoption of Adefeso’s initiative, *Balls Activating Literacy and Leadership (BALL)*, as its official African outreach program, expanding its impact across the continent.
Adefeso, founder and Executive Director of BALL, has empowered over 2,000 young people in Africa by providing sports equipment, literacy programs, and leadership training.
“It’s not every day you connect with an organization in another part of the world that perfectly shares your ideology and objectives for empowering youth in underserved communities using sports as a vehicle,” Adefeso said.
“My goal is to continue using sports as a tool for transforming the lives of African youths.”
With a distinguished career at ESPN Africa, BBC Sport, NBA Africa, and FIBA Media, Adefeso has made significant contributions to global sports media. He made history as the first African journalist to interview NBA All-Time Scoring Leader LeBron James and contributed to NBA Hall of Famer Hakeem Olajuwon’s biography, *DREAM*.
In his new role, he will lead strategic planning and program execution for Ball Affects Lives, ensuring greater impact both in the United States and internationally.
Joyce Ekworomadu, President of Ball Affects Lives, welcomed Adefeso’s appointment, emphasizing his leadership and global experience.
“We are thrilled to welcome Oluwafemi to the team,” Ekworomadu said.
“His passion for youth development and sports will be invaluable as we expand our impact on underprivileged athletes worldwide.”
Under Ekworomadu’s leadership, the organization has built a community basketball court in Nigeria and sponsored athletes pursuing education in the United States.
With this partnership, Ball Affects Lives aims to promote equitable access to sports and education for underserved communities in both the US and Africa.
